# Approved fact sheet (template)

Tool 1.a · Rewrite for the short list · ATIA AI Take-Home Kit
Interactive version: https://preig.github.io/atiakit/1a/

Fill this in from your own records: your booking system, your published terms, your captain or lead guide. Every line is a fact a traveler could check. If you cannot confirm a fact today, write [FILL] and add it to "Not supplied". Do not guess, and do not let an AI tool guess.

The right-hand column is a FICTIONAL teaching example (Bay Light Day Cruises, Seward). Replace it with your own approved facts.

## Rules for this sheet

- AI drafts. You approve. A person who knows the operation checks every line before it is used anywhere. Asking the AI to check its own work is not verification. (Recommendation)
- No guest names, emails, phone numbers, card numbers, IDs or medical information on this sheet or in any AI tool. (Recommendation)
- Weather go/no-go, sea state, glacier and wildlife wording is drafted by AI and owned by your captain, lead guide or operations lead. Do not promise wildlife, weather or views. (Recommendation)
- Claims in a listing may not be deceptive. Every fact here has to be true on the day a traveler reads it. (Legal mandate: FTC Act Section 5, 15 U.S.C. 45)
- Lodging only: the price shown is the total price, including mandatory fees. Tours are not covered by this rule. (Legal mandate: FTC Rule on Unfair or Deceptive Fees, 16 CFR Part 464)
- Guide licensing and registration are yours and cannot be delegated, to staff or to an AI tool. (Legal mandate: AS 08.54 for big game guides; ADF&G registration for sport fishing guides and businesses)
- If a listing mentions a license or permit, show it exactly as issued. (Recommendation)
- Before changing a price or terms on one channel, check your Viator supplier agreement and any other OTA, reseller or cruise line contract. (Contractual)
- Your weather, cancellation and refund terms are your decisions. The AI words them; it does not set them. (Policy choice)

## The sheet

Business name and town:
Facts last checked (date):
Checked by (role, for example owner or operations lead):

| #  | Fact                       | Your value | Example (FICTIONAL: Bay Light Day Cruises, Seward) |
|----|----------------------------|------------|-----------------------------------------------------|
| 1  | Offer                      |            | Wildlife and glacier cruise from Seward |
| 2  | Duration                   |            | 4 hours |
| 3  | Departures                 |            | 9:00 and 14:00 |
| 4  | Season                     |            | May 15 to September 15 |
| 5  | Price                      |            | [FILL] (not supplied) |
| 6  | Capacity                   |            | 40 guests |
| 7  | Minimum age                |            | 4 |
| 8  | Included                   |            | Heated enclosed cabin, two restrooms, hot drinks |
| 9  | Not included               |            | Lunch |
| 10 | Meeting point and distance |            | Small-boat harbor, a 12-minute walk from the cruise ship dock |
| 11 | Weather policy             |            | Runs in rain. Cancels only for a marine warning, with a full refund. |
| 12 | Cancellation terms         |            | Free cancellation until 48 hours before departure; inside 48 hours, no refund. |
| 13 | Accessibility              |            | [FILL] (not supplied) |

Other checkable facts (one per line):

-
-

Channels where this listing appears:
(Example: own website, Viator, Google Business Profile, two hotel desks)

Not supplied (ask the owner):
(Example: price, accessibility of the vessel, group discounts, private charters, pet policy)

## Where each fact is published

Tick each box once you have checked that the channel shows the fact exactly as written above. Recommendation: publish every change on all channels the same day.

| #  | Fact                       | Website | Google Business Profile | TripAdvisor | Viator | Hotel desk | Other |
|----|----------------------------|---------|-------------------------|-------------|--------|------------|-------|
| 1  | Offer                      | [ ]     | [ ]                     | [ ]         | [ ]    | [ ]        | [ ]   |
| 2  | Duration                   | [ ]     | [ ]                     | [ ]         | [ ]    | [ ]        | [ ]   |
| 3  | Departures                 | [ ]     | [ ]                     | [ ]         | [ ]    | [ ]        | [ ]   |
| 4  | Season                     | [ ]     | [ ]                     | [ ]         | [ ]    | [ ]        | [ ]   |
| 5  | Price                      | [ ]     | [ ]                     | [ ]         | [ ]    | [ ]        | [ ]   |
| 6  | Capacity                   | [ ]     | [ ]                     | [ ]         | [ ]    | [ ]        | [ ]   |
| 7  | Minimum age                | [ ]     | [ ]                     | [ ]         | [ ]    | [ ]        | [ ]   |
| 8  | Included                   | [ ]     | [ ]                     | [ ]         | [ ]    | [ ]        | [ ]   |
| 9  | Not included               | [ ]     | [ ]                     | [ ]         | [ ]    | [ ]        | [ ]   |
| 10 | Meeting point and distance | [ ]     | [ ]                     | [ ]         | [ ]    | [ ]        | [ ]   |
| 11 | Weather policy             | [ ]     | [ ]                     | [ ]         | [ ]    | [ ]        | [ ]   |
| 12 | Cancellation terms         | [ ]     | [ ]                     | [ ]         | [ ]    | [ ]        | [ ]   |
| 13 | Accessibility              | [ ]     | [ ]                     | [ ]         | [ ]    | [ ]        | [ ]   |

Google's business description limit is 750 characters; check yours in the profile editor.

## Words to replace

Each of these could describe any competitor. Replace it with a fact from the sheet.

| Generic word or claim                         | Replace it with a checkable fact |
|-----------------------------------------------|----------------------------------|
| unforgettable, memorable, once-in-a-lifetime  | What guests see and do, and for how long |
| best, world-class, top-rated, award-winning   | Capacity, departures, what is included. If you cite ratings or awards, name the source, count and date |
| perfect for families, family-friendly         | Minimum age, restrooms, heated space, walking distance |
| stunning, breathtaking, spectacular, amazing  | The glacier or bay by name, without promising wildlife or weather |
| friendly, knowledgeable, expert crew          | A checkable credential (license, certification, years operating) |
| comfortable, cozy, luxury, premium            | Heated cabin, restrooms, seating, hot drinks |
| convenient, easy walk, nearby                 | The meeting point and the walking time or distance |
| affordable, great value                       | The price and what it includes |
| guaranteed (wildlife, views, weather)         | Remove it unless a written policy says exactly this |
| fully accessible, wheelchair accessible       | What you have measured, checked by a qualified person |

## Then

1. Paste this sheet into the Step 1 prompt at https://preig.github.io/atiakit/1a/ (or in section 1.a of Prompt-Kit-3x3.html) and run it in Claude, ChatGPT or Gemini.
2. Check every line of the AI's numbered fact list against this sheet. The output is marked DRAFT - PENDING OWNER REVIEW until you have.
3. Run Step 2 for every channel, then paste each version into the channel checker on the same page.
4. Fill every [FILL], publish all versions the same day and fix your website to match. (Recommendation)
5. Measure: before you publish, score the Appear and Described checks of the AI visibility audit (https://preig.github.io/atiakit/audit/) in three AI tools; rescore quarterly. Count direct share of bookings monthly. Expect no change for weeks.

ATIA 2026 Annual Convention · Small Business Focus: Leveraging AI Solutions · Pascual Reig-Munoz, Alaska SBDC. Bay Light Day Cruises is a fictional teaching business. Use your own approved facts, terms and responsible review. Effort, cost and time figures are estimates.