# My business context (tourism, 12 lines)

Save your answers and attach or paste this file at the start of your next conversation with either ATIA assistant, or with any AI tool. Update facts that change. Use aggregate team information; leave out employee names, guest names and private customer or account details. Name licenses and permits, never their numbers. "Not supplied" and "not relevant" are valid answers. These are twelve lines, even when an answer wraps.

Business name: [name]
Updated: [date]

1. **What we are** (tour or activity operator / guide or outfitter / lodge / B&B / small hotel / vacation rental / aurora or winter tours / shore excursions / attraction or cultural tourism / flightseeing or transportation / DMO or CVB):
2. **Where we operate, and who the nearest competitor or alternative is:**
3. **Size** (guests per trip or per day, rooms or seats, year-round staff and seasonal staff):
4. **Seasons we actually operate** (summer cruise, winter aurora, shoulder) **and our real dates and hours:**
5. **Busiest month, slowest month, and how big the swing is:**
6. **Who our guests are** (cruise, independent, local; main countries and languages):
7. **How guests book us** (our own site, booking software, networks or OTAs such as FareHarbor, Viator, GetYourGuide, Expedia, Booking.com, cruise-line desk, phone):
8. **Who our staff are** (seasonal or year-round, experience, turnover, languages, in aggregate):
9. **Licenses, permits and certifications we hold or depend on** (names only, no numbers; for example guide license, ADF&G registration, land-use permits, first aid or CPR, pilot or captain):
10. **What we are known for** (the honest answer, not the marketing one):
11. **What we never do** (the line we do not cross, including safety lines):
12. **The thing that costs me the most time every single week:**

The name and date identify this saved brief; they are not extra lines. Campaign goals, target season, offers, prices, photos, or the one job for a procedure are task details added separately. Neither assistant needs you to repeat answers already supplied.

Neither assistant verifies licenses, permits, safety rules or legal requirements. They draft; the owner and the qualified person decide.