3.a The AI trip kit · ATIA AI Take-Home Kit

The pain it fixes

For the traveler

39% of US travelers name coordinating the different parts of a trip as a frustrating moment in planning.

In the diary study behind the same report, the handoffs between platforms were the most frequent source of negative sentiment. And planning does not stop at booking: 78% keep planning after they book, and 68% research restaurants and activities.

For your business

An Alaska trip is a flight, a car or train, a lodge, two tours and gear rental: several businesses, several handoffs. Each handoff brings repeat questions and missed add-ons.

A one-page kit puts your trip, two trusted partners and a weather plan B in one place. It answers questions once and sends guests to people you know.

My read This pain is probably larger in Alaska than the national 39%, because trips here involve several businesses by default. Nobody has measured it.

Source: Skift Research + McKinsey, Winning Hearts in an Age of Infinite Travel Choices, Sept 2026 · survey of 1,015 US travelers, data as of June 2026 (39%: Exhibit 6; 78% and 68%: p26) · diary study of 26 travelers and 211 sessions, July 2026, directional (handoffs: p18) · US travelers, not Alaska visitors. Figures last verified 2026-10-10.

How to use it

Once: enter your approved facts (from 1.a), your partners and a month note. This browser remembers them. Nothing is sent anywhere.
Per booking: dates, party size, children's ages, what they booked and when. No names, emails or phone numbers.
Read the pre-checks. The page has already written them into the prompt as rules: who is too young for which partner, which departures clash, which facts are missing.
Copy the prompt into Claude, ChatGPT or Gemini. A free tier works. Check the tool's data-use setting first.
Paste the draft back into "Check the draft" and fix every flag.
A person approves it, drops it into the kit template, saves it as a PDF and sends it with the confirmation.

Build your trip-kit prompt

The boxes start with the fictional teaching business, Bay Light Day Cruises in Seward, and its two fictional partners. Replace them with your own approved facts.

Your business (set up once) Business name, as guests know it Approved facts (your fact sheet from 1.a) Month notes (one line per month, starting with the month name)

Only July is filled in for the demo. Any other month becomes [FILL] in the prompt, and the AI is told not to describe weather for it. Write notes from a source you trust and have the owner approve them.

Minimum gap between activities, in minutes (Policy choice; drive time is added on top)

Your partners (set up once)

One block per partner. Leave a box empty when you do not know: the page writes [FILL] there and tells the AI not to guess. List a partner only after they have confirmed their facts with you.

Import a partners CSV

This booking, de-identified

No guest names, emails, phone numbers, card numbers, ID numbers or medical details. Dates, ages and the product are enough.

Arrives in town

Leaves town

Arrival time (optional)

Departure time (optional)

Adults

Children's ages (for example 6, 9)

What they booked with you

Date of the trip

Start time

Length in minutes

Your minimum age

Other fixed plans the guest mentioned (optional, for example "train arrives 11:05 on July 14")

Pre-checks (worked out on this page, no AI)

Your prompt

Check the draft

Paste what the AI wrote. This page compares it with your inputs, here in your browser. It flags numbers, times and prices that are not in your inputs, partners the pre-checks excluded, a missing DRAFT marker, open [FILL] items and promise words.

Which prompt was it? The AI draft

Paste the draft only. If it picked up a guest name or contact detail, delete it here and in your AI chat.

This is a first pass. It cannot tell whether a fact is true or used in the right place. A person still reads every line against the fact sheet and partner list. Asking the AI to check its own draft is not a check.

The kit template

A one-page Letter layout for the approved kit. Paste the text, check the preview, then print and choose "Save as PDF". The page keeps a DRAFT stamp until a staff member signs off and every [FILL] is answered. It leaves the owner questions off the printed page.

Open the template

"Open my draft" passes the text through this browser's storage, never through the web address.

The post-booking calendar

Five messages from confirmation to review, one job each, drafted by AI and read by a person before anything is scheduled.

Time two to three hours, once a season
You need your facts and one partner
You get five approved messages and a decided price-drop stance
Feeds Number 4, in-window changes

ConfirmationThe fact sheet: what to wear, where to meet, weather terms. Attach the trip kit.
T-30Fill the gaps: your add-on or a partner's offer.
T-7Weather plan B; if flexible, your price-drop stance.
T-1Meeting point, live conditions, a named person and phone.
AfterAsk for the dated review that becomes next season's proof.

Why: 78% of US travelers keep planning after they book. 41% watch the price of a booking they hold, and about 4 in 10 have changed a booked stay after seeing a better option. Source: Skift Research + McKinsey, Sept 2026, n = 1,015 US travelers, p26.

When each message goes out

Deterministic rules from the session. Flexible and booked 30 or more days out: all five. Non-refundable, or booked under 7 days out: Confirmation, T-1 and After only. Flexible and 7 to 29 days out: no T-30, because its date comes before the booking.

Booking date

Trip date

Last day (optional, multi-day trips)

Review request, days after the trip (Policy choice)

Rate type Flexible (free cancellation window) Non-refundable

Your price-drop stance Policy choice

Decide one thing before the season: what you do when a guest finds a lower price inside your free-cancellation window. Any decided answer beats improvising. This is a business policy choice, not a requirement. It goes only in the T-7 message for flexible bookings.

Our stance Match the lower price Keep the booking, give a credit Keep the price, add something Explain what the price includes Write my own Not decided yet

The stance, in the words guests will read

Contractual If you sell through Viator or another OTA, check your supplier agreement for price and rate rules before you offer a match. Legal mandate Lodges quoting a short-term lodging price show the total price, mandatory fees included (FTC rule 16 CFR Part 464).

The calendar prompt

One partner for the T-30 message

Calendar prompt

Export for your booking platform

One row per scheduled message for this booking: message, send_date, offset_days, rule, subject, body, approved_by. Paste the approved subject and body into each row; the person who approved them fills approved_by. Nothing here sends anything.

Preview the CSV

How you will know it worked

Partner referrals and add-ons per booking: referrals counted by code, plus add-ons sold, divided by bookings. Monthly.
Repeat questions per booking (Number 3): guest questions already answered in the kit, the fact sheet or the confirmation, divided by bookings. Monthly. If the kit works, this falls.
In-window changes and cancellations (Number 4): bookings changed or canceled inside the free-cancellation window, divided by bookings. Monthly in season; count flexible and non-refundable bookings separately.

Count a baseline for a month before you send the first kit, or there is nothing to compare. Weather, prices and ships in port move these numbers too, so do not credit a change to the kit alone.

Quick calculator (saved in this browser only)

Your numbers

Download

partners.csv The two fictional partners in the format this page imports. Open it in a spreadsheet, replace the rows with your partners, then use "Import a partners CSV".
kit-template.html The one-page print-to-PDF layout. It works offline once opened.
Your prompt, your partner list and the calendar CSV Use the Save buttons above. Files are made in your browser.

Before you use it

AI drafts. You approve. Every draft carries DRAFT - PENDING OWNER REVIEW until a person has checked it against your fact sheet and partner list. Asking the AI to check its own work is not a check.

Legal mandate Guide licensing is yours and your partners' to hold, and it cannot be delegated. A partner who guides big game hunts holds a license under Alaska Statutes Title 8, Chapter 54 (AS 08.54); a sport-fishing guide and guide business hold a current ADF&G registration, renewed each year. Your kit cannot stand in for either, and an AI cannot check them. Verify them yourself before you list the partner.
Recommendation Weather, water, glacier and wildlife calls belong to your captain or another qualified person. The AI drafts the plan B text; that person approves it and makes the go or no-go call on the day. Do not promise weather or wildlife.
Recommendation Keep guest names, emails, phone numbers, card numbers, ID numbers and medical details out of AI tools. Ages, dates and the product are enough. Check your AI tool's data-use setting. This page's privacy check is a first pass only.
Contractual Check your referral agreement with each partner before you list them: who confirms their times and terms, how codes are counted, who answers guest questions about their trip. Recommendation If you have no written agreement yet, put one in writing first.
Contractual For guests who booked through Viator or another OTA, check your OTA supplier agreement before you send your own messages or partner offers outside the platform.
Legal mandate The T-30 message promotes an offer, so treat it as commercial email under CAN-SPAM (15 U.S.C. 7701 to 7713; FTC rule 16 CFR Part 316): include your postal address and a working way to opt out. Marketing texts sent through an automated texting platform need the guest's prior express written consent under the TCPA (47 U.S.C. 227; FCC rule 47 CFR 64.1200).
Legal mandate In the After message, offer nothing in exchange for a review that depends on what it says (FTC rule 16 CFR 465.4). Contractual Review sites add their own rules; Google's review policy, for example, bars asking only happy customers. Check each platform's policy.
Legal mandate Lodges: a message that shows a short-term lodging price shows the total price, mandatory fees included (FTC rule 16 CFR Part 464, in effect since May 12, 2025). The rule does not cover tours.
Policy choice Your price-drop stance, the gap between activities, and how many days after the trip you ask for a review.
Recommendation Nothing on this page sends, books, holds or changes anything. A person sends the kit and schedules the messages.

Next rung: 3.b A partner circle with shared facts

3.b: three to five operators who complete each other's trips share one fact sheet, and a no-code automation drafts this kit for every booking a month out, with partner codes. A person still approves each one. Your partner list ("Save partner list as CSV") is the start of that shared sheet.

The kit is also the first draft of the trip record in 3.c An agent-ready trip record.

Sources

Skift Research and McKinsey & Company, Winning Hearts in an Age of Infinite Travel Choices, September 2026. Survey of 1,015 US travelers, data as of June 2026: 39% find coordinating the different parts of a trip frustrating (Exhibit 6, p19); 78% keep planning after booking and 68% research restaurants and activities (p26); 41% watch the price of a booking they hold, and about 4 in 10 have changed a booked stay after seeing a better option (p26). Skift Research Booking Journey Diary Study 2026, 26 travelers and 211 sessions, July 2026, directional: the handoffs between platforms are the most frequent source of negative sentiment (p18).
US rules cited above: FTC 16 CFR Part 316 (CAN-SPAM), FCC 47 CFR 64.1200 (TCPA), FTC 16 CFR Part 465 (reviews), FTC 16 CFR Part 464 (fees). Alaska: AS 08.54 (Big Game Commercial Services Board); ADF&G sport-fishing guide and business registration. This page is not legal advice.
Facts on this page last checked 2026-10-10. Internet is needed for these links only; the tool itself works offline once loaded.