AI drafts. You approve. Every prompt on this page asks the AI to mark its answer DRAFT - PENDING OWNER REVIEW. What you type stays in this browser: nothing is sent anywhere, and it is saved here only so you can come back. The examples use Bay Light Day Cruises, Seward, a fictional teaching business.
The pain it fixes
For the traveler
45% of US travelers name comparing multiple options as a frustrating moment in planning, the most-cited pain in the survey. When every listing says "unforgettable" and "family-friendly", there is nothing to compare.
For your business
More of the short list now comes from AI tools: 34% of US travelers use AI while researching a trip. In the report's test, one hotel question went to five AI tools and no hotel appeared in all five answers. Hotels with specific, documented amenities tended to come up more consistently than those described as "family friendly". Specific facts, published the same way everywhere, are the part you control.
Source: Skift Research + McKinsey, Winning Hearts in an Age of Infinite Travel Choices, Sept 2026 · survey of 1,015 US travelers, data as of June 2026 · US travelers, not Alaska visitors. The five-tool test is described in the same report. Figures last verified 2026-10-10.
Also fits: any listing on any channel. A lodge room page, a B&B listing, a fishing charter, a flightseeing tour, a DMO member page.
Before and after
Same business, same facts. Left: what most listings say. Right: an AI draft written only from the fact sheet below. Prepared example, not live AI output. Fictional business.
Before · generic
Unforgettable scenery, friendly crew, perfect for families. Alaska's best half-day cruise!
After · checkable facts DRAFT - PENDING OWNER REVIEW
Bay Light Day Cruises runs a 4-hour wildlife and glacier cruise from Seward, May 15 to September 15, departing at 9:00 and 14:00. Up to 40 guests; minimum age 4. The cabin is heated and enclosed, with two restrooms. Hot drinks are included; lunch is not. Meet at the small-boat harbor, a 12-minute walk from the cruise ship dock. The cruise runs in rain and cancels only for a marine warning, with a full refund. Free cancellation until 48 hours before departure; inside 48 hours, no refund. Price: [FILL]. Vessel accessibility: [FILL].
The two [FILL] items are facts the teaching data does not supply. The owner fills them from records before anything is published.
How to use it
- Fill the fact sheet, or load the fictional example to see how it works. Tick Not supplied for anything you cannot confirm today. The prompt then says [FILL] instead of letting the AI guess.
- Paste your current listing in Step 1. The page highlights generic words and suggests a checkable fact for each.
- Copy the Step 1 prompt into Claude, ChatGPT or Gemini (a free account works). Check every line of the numbered fact list it gives you against your records.
- In the same chat, paste the Step 2 prompt. You get one version per channel.
- Paste each version into the channel checker. Fix anything missing or different.
- Fill every [FILL] from your records, publish all versions the same day, and fix your website to match Recommendation
- Run the one-listing test, keep the score, and rescore in 30 days.
Where to run it: one chat in Claude, ChatGPT or Gemini, free tier. No files needed. These are plain links; nothing from this page goes with them.
Your fact sheet
List only facts you have checked against your own records: your booking system, your published terms, your captain or lead guide. Tick Not supplied for anything you cannot confirm today. Empty fields also become [FILL], so the AI never has to guess.
This sheet is about your product. No guest names, emails, phone numbers or other guest details go here Recommendation
Your fact sheet
This sheet feeds 1.b (your curated ten), 1.c (structured data) and 2.b (the grounded assistant). Keep one copy as your single source. A blank version is in fact-sheet-template.md.
Step 1 · Adjectives out, facts in
What the page found
The checker runs in your browser with a fixed word list. It does not judge tone, and a word it misses is still worth replacing.
Your Step 1 prompt
Step 1 prompt
Paste the AI's answer back to check it
AI output only. Remove any guest details before pasting Recommendation
This is a pattern check against your fact sheet, not proof. A person still reads every line.
Step 2 · The same facts on every channel
Paste this in the same chat, after you have checked the numbered fact list from Step 1.
Step 2 prompt
Google's business description limit is 750 characters; check yours in the profile editor.
Then Recommendation Fill every [FILL] from your records, publish all versions the same day, and fix your website to match. Channel mismatches are what fictional review 6 complains about: "Booked through a third party and the pickup instructions conflicted with the email from the company."
Check every channel
Paste what each channel says today, or the versions the AI wrote in Step 2. The page compares each one with your fact sheet and with the others, right here in your browser. Rename the channels to match yours.
Listing text only. No guest names, emails, phone numbers or other guest details Recommendation
Results
What this checker can and cannot do
It looks for the numbers, times, dates, prices, ages and group sizes in each fact, plus its key words. It treats "9 am" and "9:00", or "48 hours" and "2 days", as the same. It can miss a fact that is reworded, and it can flag a harmless difference. Treat every flag as a question for a person, not a verdict.
Yes present · Part partly there · Diff a different number or wording · No missing · Open not supplied in your fact sheet
The one-listing test
Monday tool · Pains 1 and 2 · about an hour
Five yes-or-no checks: does your busiest page prove what your marketing promises? One point per Yes. Keep the score and rescore in 30 days.
One-listing test prompt
It will be wrong about something; reading it is the point. Feeds Number 2 · direct share of bookings: a page that proves its promises is the trust lever, measured.
How you will know it worked
Number 1 · AI visibility score: the Appear and Described checks
Before you publish, run the AI visibility audit in three AI tools and write down two of its four checks for each answer. Appear: are you in the answer at all? Described: right category, place and promise? Each scores 0, 1 or 2, so five prompts give up to 20 per tool for these two checks. Rescore quarterly.
Expect no change for weeks: AI tools recrawl on their own schedule, and one week's answers are noise. Report trends over a quarter, not a single answer Recommendation
Number 2 · Direct share of bookings
Bookings on your own site or by phone, divided by all bookings. Count it monthly, starting before you change anything, so you have a baseline.
Counts only, no guest details. This page keeps them in this browser. A rewrite is not proof of more bookings: look for a trend over a season Recommendation
Next rung: 1.b Your own curated ten
Three picks per traveler type, each with the reason it made the cut, built from this fact sheet and two partners'. Paid tier, about $20 a month, a week of evenings. In the survey, 63% would pick a site showing ten curated options over one with 500 options and filters (30%) or one AI plan (7%).
Skift Research + McKinsey, Sept 2026, n = 1,015 US travelers, data as of June 2026. Effort and cost are estimates.
Download
- fact-sheet-template.md Blank fact sheet with the fictional example beside each line, a where-published grid and a words-to-replace list. Opens in any text editor or Word.
- Prompt-Kit-3x3.html, section 1.a The printable prompt kit with the original Step 1 and Step 2 prompts.
Your own fact sheet, prompts and channel report each have a Save button next to them.
Before you use it
AI drafts. You approve. Every prompt here asks the AI to mark its output DRAFT - PENDING OWNER REVIEW. A person who knows the operation checks every fact against your records before anything is published. Asking the AI to check its own work is not verification.
- Legal mandate Claims in a listing may not be deceptive (FTC Act Section 5, 15 U.S.C. 45). A checkable fact has to be true on the day a traveler reads it. Accessibility, safety and "guaranteed" claims carry the most risk: describe what you have measured.
- Legal mandate Lodging only: the price you show has to be the total price, including mandatory fees (FTC Rule on Unfair or Deceptive Fees, 16 CFR Part 464, in effect since May 12, 2025). The rule covers short-term lodging and live-event tickets, not tours.
- Legal mandate No fake reviews or testimonials, including AI-written ones (FTC Rule on Consumer Reviews and Testimonials, 16 CFR Part 465). Quote real reviews only as written.
- Legal mandate Guide licensing and registration are yours and cannot be delegated, to staff or to an AI tool (AS 08.54 for big game guides; ADF&G registration for sport fishing guides and businesses).
- Contractual Before you change a price or terms on one channel, check your Viator supplier agreement and any other OTA, reseller or cruise line contract for rate parity and for how each platform displays cancellation terms.
- Policy choice Your weather, cancellation and refund terms are your decisions. The AI words them; it does not set them.
- Recommendation Safety-critical wording (weather go/no-go, sea state, glacier, wildlife) is drafted by AI and owned by your captain or operations lead. Do not promise wildlife, weather or views.
- Recommendation No guest names, emails, phone numbers, card numbers, IDs or medical information in any box here or in any AI tool. Check the AI tool's data-use setting before you paste business material.
- Recommendation Publish all versions the same day, keep the dated fact sheet, and recheck it every season. If a listing mentions a license or permit, show it exactly as issued.
This page keeps what you type in this browser only, so you can close it and come back. Nothing is sent anywhere.